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Google & Meta Ads

When you want to buy attention on top of earning it. Lean Google Search, Performance Max and Meta campaigns pointed at the same goal as your AI visibility work, with landing pages that match and tracking that reports the truth.

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Where ads fit

Earned attention compounds. Bought attention is immediate.

AI visibility is the long game: three to six months for the mentions to pile up and the engines to trust you. Ads are for the months in between, for launches, and for the offers that have a season. We run them so they help the same goal, not a different one.

The mistake most businesses make with ads is treating them as a separate project with a separate agency and a separate report. Then the landing page says something different from the site, the tracking counts things that are not leads, and nobody can tell which channel is working. We run ads the way we run everything: one goal, one page that matches the ad, tracking set up before the first dollar, and one report where the ad numbers sit next to the AI visibility numbers.

What is included

The campaign, the page and the proof.

Google

Search and Performance Max

Keyword research from your audit's prompt set, tight ad groups, negatives from day one, and Performance Max when you have a feed. No broad-match spray.

Meta

Facebook and Instagram

Demand creation and retargeting with creative built to stop the scroll and say one thing. Tested in small sets, scaled when the numbers say so.

Pages

Landing pages that match

Same offer, same words, one action. Built fast, built to convert, and built AI-ready like everything else we ship.

Tracking

Conversion tracking that reports

GA4, Google Ads and Meta conversions set up and tested before launch. Calls, forms and bookings counted as what they are.

Reporting

One page a month

Spend, leads or sales, cost per lead, what changed, what is next. Next to your AI visibility report.

Ownership

Your accounts

Google Ads, Meta and GA4 in your name. Leave any time and keep the history.

How it runs

Two weeks to build. Thirty days to a real read.

Week 1

Plan

Offer, audience, keywords from your prompt set, budget, tracking plan, landing page brief.

Week 2

Build

Campaigns, ads, negatives, conversions tested, landing page live.

30 days

First read

Enough data to see cost per lead and cut what is not working.

Monthly

Optimize and report

Search terms, bids, creative, budget shifts, one page of plain English.

Questions

Plain answers.

Why offer ads at all if the focus is AI visibility?
Because earned attention compounds slowly and some months you need leads now. Ads buy attention while the visibility work builds. We run them lean, on the same goal, and we report them next to the AI numbers so you can see which is carrying the weight.
What is the minimum budget?
From $2,000 a month in media for a single-market local campaign. Below that the platforms cannot learn and we would be taking your money for noise. National and ecommerce campaigns need more, and we will say how much before you commit.
Google or Meta?
Google Search when people are already looking for what you sell. Performance Max when you have products or a feed. Meta when you need to create demand or retarget. Most local service clients start with Search; most ecommerce clients run both.
Do you build the landing pages?
Yes, and we insist on it. The ad and the page have to match: same offer, same words, one action. A landing page is two to three weeks and is usually the first thing we build for an ads client.
How do you report?
One monthly page next to your AI visibility report: spend, leads or sales, cost per lead, what changed, what is next. Conversion tracking is set up properly before the first dollar is spent, so the numbers are real.
Is there a contract?
Month to month. The account is in your name and stays with you.

Attention, on purpose.

Tell us the offer and the budget. We will tell you honestly whether ads are the right next step.

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