Built in Toronto for businesses that would rather be named than ranked.
Insite Found is a small team that spent years doing search, paid media and website builds for Canadian businesses. When buyers moved into AI answers, we moved with them. This is all we do now.
Four principles. No exceptions.
Measure before we touch anything
Every engagement starts with the scorecard. We do not guess at fixes and we do not sell work the audit did not ask for.
Biggest wins first
Fixes are ranked by impact and effort. The first month is the cheap, high-impact list, not a strategy deck.
Plain words, real numbers
No jargon in the reports. Share of answer, engines tested, pages changed, leads that came in.
You own the work
Content, site, accounts and data are yours from day one. Leave any time and take it all with you.
Where the 72 checks came from.
Our audit did not start as a checklist. It started as 470 auditable factors mined from the 2026 body of work on answer-engine and generative-engine optimization, cross-checked against what the engines publish and what we see running thousands of test prompts. We de-duplicated, dropped what could not be measured, and consolidated the rest into 72 checks across 10 pillars, each with a weight and a set of scoring anchors so two people scoring the same site land on the same number.
It is versioned. When the engines change, the rubric changes, and the change is noted so a re-audit is comparing like with like.
Who we are
A strategist, a writer, a technical lead and a designer, in-house, in Toronto. Between us: search and paid media since before the answer engines existed, dozens of website builds, and the habit of checking our own work with a browser open. We work with clients across Canada. We do not hand you off to a vendor you never meet.
Who we work with
Local service businesses that live on "who is the best near me." Ecommerce and product brands whose buyers ask for comparisons and increasingly let an agent do the shopping. B2B and national firms whose buyers research for weeks and ask the engines to shortlist. The method is the same. What changes is the questions.
The short version.
Toronto, Ontario
Working with clients across Canada, in Canadian English.
In-house
Strategy, content, technical and design. No hand-offs.
One page a month
What we found, what we fixed, what it moved.
Month to month
After the audit. Builds fixed-price. You own everything.
Let's get you cited.
Start with the free first look, or send us a note.